I was even encouraged to paginate articles so that a single article would count for multiple page views. The goal was always to get more traffic. Period. It didn't matter whether it was qualified traffic or not, or what those users did once they landed on the site. Looking back, the content was not focused on the readers, it was focused on page views. Page view metrics didn't reflect the bottom line of the business, and they certainly didn't show whether content was actually helping people make an educated buying decision. Free guide: the ultimate inbound marketing strategy playbook 2022 first name business business email list email subscribe to the latest! Our weekly insights, tips, and best practices. We're committed to your privacy. Impact uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time.