The percentage of users who fill out a form on your site and become a lead by means of any number of best practices and tactics. I used to work at an ophthalmology magazine publishing company. As the content specialist, i wrote and published articles for the website, however, there was lots of pressure from the higher ups every month to hit certain page view goals. Traffic. Traffic. Traffic. There was no concern about anything other than page views. Every now and then, they'd want to know about pages per session numbers, but that was the extent. At the time, i'd come up with whatever i could to put together click-baity articles and slideshows galore to try to get more page views for a single article.
I was even encouraged to paginate articles so that a single article would count for multiple page views. The goal was always to get more traffic. Period. It didn't matter whether it was qualified traffic or not, or what those users did once they landed on the site. Looking back, the content was not focused on the readers, it was focused on page views. Page view metrics didn't reflect the bottom line of the business, and they certainly didn't show whether content was actually helping people make an educated buying decision. Free guide: the ultimate inbound marketing strategy playbook 2022 first name business business email list email subscribe to the latest! Our weekly insights, tips, and best practices. We're committed to your privacy. Impact uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time.
For information on how to unsubscribe check out our privacy policy. And that company was not alone. Even today, many companies still struggle getting caught up with traffic numbers, social media likes and followers, or other "vanity metrics." can you relate to having increased traffic from your content marketing efforts, but not seeing a direct correlation to sales? That's why we're going to peel one layer deeper in the onion in this article to hit on how conversion rate optimization is the next step for traffic to convert into leads and eventually customers. Related: vanity metrics: why your team is celebrating the wrong numbers let's dive into what conversion optimization rate is, why it's important, and some tips and examples to keep in mind to improve the conversion rate on your site! What is conversion rate optimization? First off,
Conversion Rate Optimization (Cro) Is the Process of Improving
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